Archive for February, 2013

Zarsha Leo Takes Root in Hong Kong

February 18th, 2013

Zarsha Leo, a trendy restaurant-bar franchise based in NYC, has been expanding internationally over the past year. CEO Evan Burschkopf has revealed that the chain hopes to reach more than 10 new locations before next holiday season.

“One of our newest branches is in China,” Burschkopf said.

“Chinese food is extremely popular amongst Americans, and we’ve found that American food has a similar impact in the Chinese food industry. We make sure to offer all of the traditional American dishes, including hot dogs, onion rings, burgers and buffalo wings, and have found them to be incredibly popular in the region. Our classic menu, combined with an authentic American ambience, creates an exciting getaway in the center of Hong Kong.”